Fitflop. Get A Workout while you walk.

Fashionistas are swapping their four-inch heels in favour of FitFlops…

Because smart women wear FitFlop sandals and get a workout while they walk. Now ask yourself: what do your shoes do for you?

FitFlop’s patent-pending microwobbleboardTM technology midsole increases leg muscle activity by approximately 10-12% every time you take a step.

They’re the flip flops with a gym built-in: (And FitFlop wearer feedback indicates that the extra 10-12% is so tempting, women now never want to take their sandals off). They help improve your posture, tone your calves, your thighs and your bum muscles and have been reported* to provide relief from plantar fasciitis, heel spurs, chronic back pain, sciatica, osteoarthritis, from lower limb oedema, neuropathy, scoliosis and RLS (among other conditions).

For Spring ‘09, FitFlop is proud to present an expanded collection of Italian-designed sandal shapes in trend-forward colours with sporty and feminine upper finishes along with new slide styles for those who just can’t adjust to having anything ‘between the toes’. So pick a pair, and get a workout while you walk (even Julianne Moore and Oprah have been seen sporting them).

*log on to fitflop.com to read wearer reviews and tell us WHAT DO YOUR FITFLOPS DO FOR YOU?

Available from £36 online and instore from Footasylum. So, pick a pair, and get a workout while you walk!

FitFlop’s patent-pending microwobbleboard midsole was biomechanically engineered by Dr David Cook and Darren James at The Centre for Human Performance at London South Bank University and independently tested for efficacy by Dr Philip Graham-Smith and Dr Richard Jones at Salford University in Manchester, UK.