New Gio Goi Collection

Current holder of the Drapers ‘Fashion Brand of The Year’ Award, British label Gio-Goi has firmly established itself as one of Britain's leading brands, being seen on numerous high profile personalities from the music and media industries, including Tom Meighan frontman of Kasabian, soul sensation Amy Winehouse and the Arctic Monkeys.

With its exciting fusion of rock with fashion; rock star pals and library of late night tales, the brands cool swagger is as authentic as it gets, and has been duly recognised with Cool Brand status, the organisation which recognises Britain’s leading brands, as cited from expert and consumer opinion.

The new collection featuring bright tees with bold graphic prints is now available to buy online and instore at Footasylum