Thursday, 9 April 2009

HUF x DVS


The DVS Doughboy collaboration with pro skateboarder, Keith Hufnagel, are now available in four great colourways online and instore from Footasylum...

This is not the 1st collab DVs has done with HUF - they originally showcased the 1st run of Doughboys a little while back, so these two are definitely no strangers to each other…

This latest creation is simple, yet perfect for the warm days lying ahead. A must have for all you sneakerheads. Why not get a pair in all 4 colours and just rotate?

HUF (2002) by Keith Hufnagel started off as a personal desire to bring the illest streetwear, skate, footwear brands to San Francisco and ended up as a very successful brand with four different locations, probably the illest in-house line and unmatched collaborations, known worldwide, and yet he still manages to tour the world with a Skate team…

DVs x HUF Doughboys now available to buy from Footasylum

Wednesday, 11 March 2009

Fitflop. Get A Workout while you walk.

Fashionistas are swapping their four-inch heels in favour of FitFlops

Because smart women wear FitFlop sandals and get a workout while they walk. Now ask yourself: what do your shoes do for you?

FitFlop’s patent-pending microwobbleboardTM technology midsole increases leg muscle activity by approximately 10-12% every time you take a step.

They’re the flip flops with a gym built-in: (And FitFlop wearer feedback indicates that the extra 10-12% is so tempting, women now never want to take their sandals off). They help improve your posture, tone your calves, your thighs and your bum muscles and have been reported* to provide relief from plantar fasciitis, heel spurs, chronic back pain, sciatica, osteoarthritis, from lower limb oedema, neuropathy, scoliosis and RLS (among other conditions).

For Spring ‘09, FitFlop is proud to present an expanded collection of Italian-designed sandal shapes in trend-forward colours with sporty and feminine upper finishes along with new slide styles for those who just can’t adjust to having anything ‘between the toes’. So pick a pair, and get a workout while you walk (even Julianne Moore and Oprah have been seen sporting them).

*log on to fitflop.com to read wearer reviews and tell us WHAT DO YOUR FITFLOPS DO FOR YOU?

Available from £36 online and instore from Footasylum. So, pick a pair, and get a workout while you walk!

FitFlop’s patent-pending microwobbleboard midsole was biomechanically engineered by Dr David Cook and Darren James at The Centre for Human Performance at London South Bank University and independently tested for efficacy by Dr Philip Graham-Smith and Dr Richard Jones at Salford University in Manchester, UK.

Tuesday, 10 March 2009

Ugg Boots Back in Stock at Footasylum


Ugg has gone beyond being a fashionable blip, a sought after label or a flash in the pan trend. Ugg has taken over the world. From the feet of teenagers on the High Street to the tootsies of film stars in LA, Ugg is the one common denominator that links women, and now men, across the globe.

No matter what class, income, age or status, Ugg crosses all boundaries.

Flick open a fashion magazine, and chances are you'll see a photo of one of the hottest celebrities wearing a pair of Ugg boots. If it isn't Kate Moss, Sarah Jessica Parker or Pamela Anderson wearing a pair of Ugg boots, it's Stephanie Beacham on the set of Coronation Street!

And so, we're extremely pleased to announce that the much sought after Ugg Boots are now back in stock instore and online at Footasylum - and we've got fab new styles and colours available too!

Check them out online today.